Start Founder-led growth.
Create value publicly.
Build awareness and shine.
proof helps B2B SaaS companies build trust with potential customers and generate sales pipeline using a content engine to transform the founder's personal brand into a powerful growth channel.
We are founders like you. We work everyday to drive our company forward in any way possible.We use our content flywheel to empower your personal brand and to demonstrate the value of your business to your ideal audience.
proof leverages video to capture who you are and what you are building to organically showcase your business value and drive growth. We craft everything using your "voice".
Loved by teams at these great companies:
How we create a content flywheel specific for your personal brand and company
Step #1 - Discovery
proof is an extension of your team. We spend time with you and your team to discuss your story, your business, and the goals for developing a personal brand.Outcome: A defined strategy to begin sourcing content opportunities
Step #2 - Content Creation
We interview you, your team, customers, personas in your target market, and thought leaders in your industry.GOAL: Start recording content pieces and develop a pipeline of long-form content
Step #3 - Content Production
LinkedIn prioritizes relevance, expertise, and engagement. We mine for content gold in the recorded interviews to deliver the most unique, performing micro-content to share with your audience.GOAL: We deliver a content repository with video assets, content snippets from long-form blog posts, and social media copy.
Step #4 - Flywheel Effect
Our content flywheel encourages commenting and engaging on LinkedIn. We call this interactions-as-a-service. We source engagement opportunities with your target market.GOAL: Attend to the individual interactions on your post while also increasing visibility of your personal brand by proactively engaging.
Step #5 - Measure Impact
proof is in the pudding! Seriously, we aren't valuable unless we create a growth channel for your business. Key metrics, including the quality of the engagement, will provide us a path to a demand generation strategy on LinkedIn.GOAL: What's working? What's not? How do we iterate?
Check out some of the awesome content nuggets we extracted from interviews conducted on behalf of our clients
Sara, Owner of SEO Up Close
Client: GrowthBar
Interviewee: Sara Taher
Interviewer: Danny Chu
Target: SEO consultants
Interview Topic: How SEO has changed with the introduction of chatGPT
Cory, Founder of clozeloop and CoachCRM
Client: Inlytics.io
Interviewee: Cory Bray
Interviewer: Danny Chu
Target: Founders who are growing a personal brand on LinkedIn
Interview Topic: The power of building a personal brand for services and software companies
Brendan, Founder of Groundswell
Client: proof (we dog food our own service)
Interviewee: Brendan Short
Interviewer: Danny Chu
Target: Founders at VC-backed SaaS startups
Interview Topic: How posting on LinkedIn has helped create a new source of leads for founder-led sales organizations
Lana, Founder of Cherry Red Content
Client: GrowthBar
Interviewee: Lana Rafael Cindric
Interviewer: Danny Chu
Target: Founders of SEO agencies
Interview Topic: How SEO has changed with the introduction of AI
We manage the entire process for you.
Trust NOT transactions
Create trust with your target market with unique, on-topic content without any sales CTAs
Demand Gen > Lead Gen
Be known. More importantly, be recognized as a leader in your space by sharing publicly
Add value = Growth
Build a growth channel that helps fill the top-of-the-funnel with new leads and sales opportunities
Attract high performers
Present an authentic version of yourself and form a team of A players
Constant Communication
Our goal is to save you and your team with our transparent, end-to-end process.
Increase awareness
At the end of the day, this is about growth. High-performing content yields higher engagement
Pricing
Starter
$2000/mo
Content repurposing
8 video-based content pieces per month
End-to-end micro-content development
Bi-weekly founder recording sessions
Dedicated strategist
Pro
$3000/mo
Everything in Starter
12 video-based content pieces per month
Full interview management (list building + outreach)
Engagement recommendations
Content writing support
Max
$5000/mo
Everything in Pro
2 Long-Form Blog Content
Social media publishing (content writing done-for-you)
Interactions-as-a-service
Dedicated content repository for your team to access
Contact us
Feel free to send me a note if you have any questions.
Pricing
Plans
Starter
$2000/mo
Content repurposing
8 video-based content pieces per month
End-to-end micro-content development
Bi-weekly founder recording sessions
Dedicated strategist
Pro
$3000/mo
Everything in Starter
12 video-based content pieces per month
Full interview management (list building + outreach)
Engagement recommendations
Content writing support
Max
$5000/mo
Everything in Pro
2 Long-Form Blog Content
Social media publishing (content writing done-for-you)
Interactions-as-a-service
Dedicated content repository for your team to access
Have Questions?
I'd love to chat with you about proof, so feel free to reach out to learn more about how we might be helpful.
About Me
My name is Danny Chu. I'm the Founder and CEO of proof. I'm also the co-founder of XO Capital, a portfolio of SaaS companies. Supporting start-ups and companies build a growth engine using video-based content is a passion, and I'm excited to support our clients.
Why this is personal
I bootstrapped my first startup in 2016. I never created content. I never built a personal brand, and my only use of LinkedIn was to InMail prospects. I realized very quickly I needed to start building a personal brand to help drive awareness for my bootstrapped start-up. I sold Noteninja to SalesLoft 3 years later, and I owe a lot of my success to my attempts to build a personal brand on LinkedIn.
Terms and Conditions
These terms apply when you use our service.
Using our Services
Welcome to iamdannychu LLC! These Terms of Service ("Terms") govern your use of our website, products, and services. Please read these Terms carefully before using our services.1. Acceptance of Terms
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We shall not be liable for any direct, indirect, incidental, special, or consequential damages arising out of or in any way connected with the use of our services.9. Governing Law
These Terms shall be governed by and construed in accordance with the laws of Texas. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts in [Your Jurisdiction].10. Changes to Terms
We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting on our website. It is your responsibility to review these Terms periodically for updates.11. Contact Information
If you have any questions or concerns about these Terms, please contact us at danny@findproof.io
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How we make sure your data is safe with us.
Using our Services
Effective Date: September 19, 20231. Introduction
Welcome to iamdannychu LLC and thank you for using our productized service, findproof.io. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information. By using findproof.io, you consent to the practices described in this Privacy Policy.2. Information We Collect
a. Personal Information
We may collect personal information that you voluntarily provide, such as your name, email address, and any other information you choose to provide when using findproof.io.b. Usage and Analytics Information
We collect usage and analytics information when you use findproof.io, which may include IP addresses, device information, usage patterns, and browsing history.c. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience and analyze usage patterns on findproof.io.3. Use of Information
We use the collected information for the following purposes:To provide and improve findproof.io and our services.
To communicate with you and respond to your inquiries.
To personalize your experience and provide tailored content.
To analyze usage and optimize our services.
4. Disclosure of Information
We may share your personal information with third parties in the following situations:With your consent.
To comply with legal obligations.
To protect our rights and property.
For business transfers or transactions.
5. Data Security
We implement reasonable measures to safeguard your personal information and protect it from unauthorized access, disclosure, alteration, or destruction.6. Your Rights
You have the right to access, update, correct, and delete your personal information. If you wish to exercise these rights, please contact us at danny@findproof.io7. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, and any changes will be effective upon posting the updated policy on findproof.io.8. Contact Us
If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at danny@findproof.io